Wholesale Support

For Natural Food + Beverage Brands

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Practical, hands-on support for founders and emerging brands seeking clarity, structure, and momentum.

Helping Early Stage CPG Brands Navigate Retail

Fractional Support +
Project-Based Solutions

A young woman with brown hair, smiling, talking on a cellphone, wearing a light gray cardigan with small daisy patterns, a white shirt, blue ripped jeans, and a black belt, standing against a plain gray background.

With experience in key account management, field execution, and hands-on operational support, Lindsay helps move products from post-production to retail — supporting sales growth, streamlining processes, and getting products into the hands of consumers.

Meet Lindsay

Fractional Support

A simple, three-step approach to getting the support you need.

EVALUATE

Gain valuable feedback on your wholesale operations & assets.

Outcome: clarity and direction

EXECUTE

Build the pieces your missing & operate with confidence.

Outcome: momentum and simplicity

FLOW

Start to flow with flexible Fractional Support.

Outcome: sustained flow and supported growth

Learn More

Not just for early stage brands.

Even if you’ve grown beyond launch, Lindsay provides hands-on support to help teams stay organized, focused, and grow sustainably.

Book A Discovery Call

FLOW (n.)

flō

The state between ambitious action and personal wellbeing — aligning work, life, and energy; choosing intention over urgency; and creating room to show up fully, both professionally and personally.

Natural Flow Co. helps founders and over-achievers do big things — without burning out.

Project Support

From strategic evaluation to program creation, these flat-rate services help lighten the load so your team can stay focused, on track, and in flow.

Evaluate - Wholesale Setup + Assets

Retail Display Coordination

Demo Program Setup

Field Rep Toolkit

3PL Onboarding

Custom Projects

Intake Form

  • “Lindsay is incredibly organized and has a true gift for event planning and logistics. She keeps operations, vendor coordination, and sales & marketing support running seamlessly — making even the most complex projects feel effortless.”

    — Amir Assadkhan

    Magic Scoop
    Co-Founder / Managing Director

  • “Lindsay truly excels in process and organization, consistently giving 100% effort. She treats every brand as if it were her own and genuinely cares about her team, always striving for the best possible outcome. Lindsay's superpower is her ability to complete tasks and ensure the job gets done effectively.”

    — Amanda Kenny

    Hive Retail Solutions
    Founder

  • "At SmartSweets, Lindsay played a pivotal role in elevating merchandising processes, streamlining in-store execution, and fostering meaningful, lasting store-level relationships. She built a strong reputation for merchandising excellence and gained deep knowledge of what’s possible at the store level. Whether it’s merchandising, project management, retail support, or beyond, Lindsay brings a rare mix of strategic oversight and hands-on expertise that makes her an invaluable partner."

    — Koreann Webster

    RoadMap CPG
    Co-Founder
    Former Director of Sales at SmartSweets

  • “Working with Lindsay is truly inspiring. She brings a sense of purpose and professionalism to every interaction — communicating with clarity, empathy, and intention. Her insights go beyond the surface, helping connect the dots between strategy, people, and impact. Lindsay has a natural ability to create alignment and move things forward with both confidence and care. She embodies the values that our brand stands for — transparency, collaboration, and a deep commitment to creating positive change.”

    — Krista Iris

    Joni
    Retail Sales Manager