RETAIL IS
MORE THAN
GETTING ON
THE SHELF.

The missing link between your strategy and what happens in stores.

Advisory & Fractional Retail Execution Leadership

BOOK A DISCOVERY CALL →

Stronger retail execution
starts with knowing
where to focus.

Already working
with a merchandising
partner or field rep?

FRACTIONAL RETAIL
EXECUTION ADVISOR

When your field team needs direction, not another pair of hands. I help you decide which accounts and stores deserve attention, support the relationship with your field team, and catch what’s missed.

Getting started or expanding in BC retail?

ADVISORY
SUPPORT

When your retail plan needs structure, not trial and error. Six sessions to map your plan, from retail partners to field strategy to your retail assets.

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LEARN MORE →

Built from real
retail experience.

Hi, I’m Lindsay. I’ve worked across retail, merchandising, field execution, and CPG sales — from being in stores myself to leading field teams and supporting growing brands across Canada.

There are countless stores, accounts, and priorities. I help you decide where to focus and turn what you see in stores into clear next steps.

A woman in a beige blazer giving a presentation to a group of people in a conference room. She is gesturing with her hands and standing near a large screen displaying a slide titled 'In-Store Opportunities' with bullet points and a graphic of a retail shelf. Several attendees are seated at a long table, listening, with notebooks, pens, and drinks in front of them.
A woman in a beige blazer giving a presentation to a group of people in a conference room. She is gesturing with her hands and standing near a large screen displaying a slide titled 'In-Store Opportunities' with bullet points and a graphic of a retail shelf. Several attendees are seated at a long table, listening, with notebooks, pens, and drinks in front of them.
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BC Food & Beverage Peer Group: Sharing retail execution insights with BCFB members.

Who I’ve Supported

Graphic design with black background and bold, white, stylized text reading 'NXT BLD'.
Waffle House logo with red cursive text spelling 'Waffle'.
Black and white logo featuring the word 'Oli' with the 'O' stylized as a circle and a leaf on the right side, with a TM trademark symbol.

  • "I first worked with Lindsay at SmartSweets, where she was already a total rockstar. Now that she’s branched out on her own with Natural Flow Co. she’s absolutely killing it. As our field consultant, she nutures strong relationships in-store to ensure Dabble is always well represented and secures the best possible placement. Beyond the day-to-day, she goes above and beyond with insightful case studies, helping us understand what’s working (and what’s not) to keep improving our strategy. Lindsay has a rare ability to combine relationship-building with sharp, data-driven thinking. I’d highly recommend her to any emerging or growing CPG brand looking to level up their retail presence."

    Amber McAvoy
    Eat Dabble Foods
    VP Operations

  • “Working with Lindsay has been a game changer for us… She brought clarity, structure, and a calm voice through it all. She’s incredibly organized and focused on practical processes that actually make the path forward clearer. More than that, she genuinely cares... I honestly can’t recommend her enough.”   

    Milton Tonial
    Not Bad Snacks
    Co-Founder

  • "Lindsay is onto something special with how she is supporting brands. She really get’s it - and understands that at early growth stages, flexibility is key. The notable service recently is her program to support hiring and training of field sales support to ensure they’re set up for success. Takes the load off the founders and helps their new hires hit the ground running."

    Koreann Webster
    RoadMap CPG
    Co-Founder

  • "If you are a CPG founder looking for insights and support to build the right sales strategy, working with Lindsay is a no-brainer… She brought tremendous value to our business… Every piece of advice helped us avoid costly mistakes and likely saved months of learning… What stood out most is how invested she is in the success of the brands she supports… I highly recommend Lindsay — one of the best investments you can make for your business."

    Arielle Nishimirwe
    ejó
    Founder