Fractional Support

Evaluate → Build → Flow

A simple framework with three phases and flexible entry points.

Evaluate

  • Best for:
    Brands new to wholesale or with limited experience in the CPG industry.

    Description:
    A highly educational, early-stage evaluation of your wholesale setup, sales tracking, sales assets, and internal processes.

    Five Key Areas covered:

    • Retail readiness

    • Foundational retail operations

    • Retail activation

    • Organization & tracking

    • Current distribution and goals

    What you get:

    • Clear, actionable feedback

    • Practical guidance and insights on what to expect and your recommended next steps

    • An educational experience to understand the fundamentals of CPG wholesale and retail

Build

  • Your plug-and-play toolkit for retail growth.

    Ready-to-use templates and tools designed to keep you organized, operate with confidence, and save you from building from scratch.

    Choose what fits your needs:
    Pick the resources that make the most impact for your brand. Book a discovery call to explore everything available.

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Flow

  • Best for:
    Early-stage brands that need clarity and direction on retail and wholesale decisions—without hands-on execution.


    Description:
    Strategic advisory support for founders navigating retail and wholesale growth in Western Canada.

    Focused on helping you make clear decisions, avoid common early-stage mistakes, and stay aligned on next steps.


    What’s included:

    • 60-minute biweekly check-in calls

    • Email support between calls

    • Strategic guidance on retail decisions and priorities

    • Clear next-step recommendations based on your current stage


    Outcome:
    More confident decision-making and a clearer path for building and growing your retail presence.

  • Best for:
    Brands that want stronger retail execution, better in-store presence, and clear field insights—without hiring in-house field staff.


    Description:
    Regional retail execution and account support across your defined store network.

    Work focuses on improving in-store execution, supporting sell-through, and keeping retail activity consistent across locations. This includes merchandising, POP placement, reorder support, promotional execution, and ongoing communication with retailers.

    Store visits and support are prioritized each cycle based on retail needs, promotions, and inventory conditions—so attention goes where it’s most needed.


    What’s included:

    • Flexible field coverage across your retail locations (prioritized each cycle)

    • Merchandising, POP placement, reorder support, and in-store execution

    • Retailer communication for promotions, launches, and product updates

    • Real-time store-level tracking and simple reporting via shared dashboard

    • Monthly summary report

    • Monthly 60-minute check-in call

    • Email + WhatsApp support for day-to-day updates


    Outcome:
    More consistent in-store execution, stronger retailer relationships, and clearer visibility across your retail footprint—supporting stronger and more reliable sell-through.

  • Best for:
    Brands growing wholesale who need consistent support across key retail accounts.


    Description:
    Ongoing account management and sell-in support focused on growing wholesale relationships, supporting buyer communication, and ensuring consistent execution across priority accounts.

    Work covers both new listing opportunities and ongoing account support, depending on where each retailer is in the relationship cycle.


    What’s included:

    • Direct communication with buyers and category managers

    • Sell-in support, follow-ups and new listing coordination

    • Retail onboarding and account setup support

    • Promotional planning and account alignment

    • Bi-weekly check-in calls and ongoing email support

    • Real-time account tracking via shared Google Drive

    Outcome:
    Stronger buyer relationships, more consistent listings, and steady wholesale account growth.

Get Started
Get Started
Book A Discovery Call
Book A Discovery Call
Smiling woman in casual clothes throwing money or paper bills in the air against a plain white wall.

Flow: What To Expect

  • Clear direction, practical recommendations, and support tailored to your business—ranging from advisory input to hands-on execution.

  • Aligned priorities and consistent communication so you always know what’s happening and what’s next.

  • All activity is organized in shared, real-time documents for full visibility across execution and progress.

  • Focused, consistent execution that supports retail performance, strengthens presence, and drives steady growth across your accounts.