RETAIL
GETS MORE COMPLICATED
AS YOUR
BRAND GROWS.
More stores. More priorities. More moving pieces.
That's where I come in.
I help CPG brands focus their efforts where they matter most, and direct the execution behind it.
FRACTIONAL RETAIL EXECUTION ADVISOR
When your field team needs
direction, not another pair of hands.
For brands with a merchandising partner (or a in-house field rep), or about to hire one. I will:
Get clear on your account priorities
Check your merchandising partner’s data and catch what’s missed in stores
Join your monthly calls as the one who knows what’s going on
Turn it into next steps: which accounts and stores deserve attention, and which don’t
I don’t sell store visits, so my advice is always about what’s best for your brand.
ADVISORY
SUPPORT
When your retail plan
needs structure, not trial and error.
For brands getting started or expanding in retail. Six sessions shaped around where you are. Most brands start with:
Session 1: An overview of your business, plus the trackers and templates you need.
Session 2: We review your sales and retail partners, identify new target retailers, and strategize next steps.
Session 3: We dig into field strategy and support needs, and review your retail assets to identify any gaps.
Sessions 4-6 go deeper wherever you need: tradeshow planning, listing forms, introductions, or building on sessions 1-3.
Already in market? We’ll skip what you’ve covered and start where you need it most.
MORE WAYS TO WORK TOGETHER
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Steady coordination across key retail accounts, without a full-time hire. Retailer requests, new item listings, promo timelines, and account details, kept organized and moving.
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A day in stores with an experienced eye, for founders and new reps. We look at what's working, what to improve, how to identify opportunities, and how to build relationships with store teams.
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For needs that don't fit a standard option. We'll scope it together as an ongoing service or a defined short-term project.
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For brands hiring their first field rep. Set clear expectations and a structure that supports consistent execution, before they start.
NOT SURE WHERE TO START?
Book a short call and we’ll figure out what fits.