I learned retail from the inside out.
I’ve worked in stores, built retailer relationships, led field teams, and supported emerging brands across Canada.
There are more stores, accounts, and requests than any team can focus on. The challenge isn’t getting into more doors. It’s knowing which ones deserve your attention.
Where will your effort matter most — and what needs to be in place to support it?
That’s the work I do with CPG brands. I help you decide which accounts and stores deserve attention, support the relationship with your field team, and catch what’s missed. For brands getting started or expanding in retail, I offer advisory support.
Partnership.
Clarity.
Integrity.
Transparency.
What I’ve learned
More store visits don’t mean better execution.
Knowing where to focus does.
That’s why I sit between your plan and your field partners.
Where Natural Flow Came From
I followed my instincts, left my full-time job, and built my own kind of career.
After becoming a parent, the way I was working wasn’t sustainable. With my twins approaching school, it was time to rethink what I wanted.
I wanted work I enjoy, with more ownership over my time and how it fits into the rest of my life.
That’s where Natural Flow came from: a business built around work I love, in a way that’s sustainable for the life I’m building.
