Finding My Flow

Natural Flow Co. was born from a shift in how I wanted to work and live.

After two years back in the fast-paced startup world, I realized I was trying to do everything at once—while raising twin boys. I cared deeply about the work, but I wasn’t showing up as my best self at home.

Across the CPG space, I saw founders and small teams doing the same thing: carrying more than is sustainable just to keep up.

Natural Flow Co. exists to change that.

I offer fractional support and project-based solutions that fill critical gaps, support execution, and help teams stay focused—without burning out. Because retail growth doesn’t happen when you’re running on empty. It happens when you’re in your Natural Flow.

Woman sitting at a white desk, writing in a planner with a smile. There is a white mug, a green desk lamp, and plants on white shelves in the background.

I work with early-stage natural food, beverage, and wellness brands ready to grow, providing the structure, systems, and support they need to scale successfully.

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Career Snapshot

My career spans fashion retail and natural CPG, combining hands-on retail experience with a systems-focused, results-driven mindset. I’ve supported merchandising, team leadership, and brand and account management — always focused on driving growth and improving workflows.

I began my career in the field with SmartSweets, moved into key account management, and later supported 30+ brands at Hive Naturals (now Hive Retail Solutions). Most recently, I led retail launch support at Magic Scoop Nutrition, managing accounts, vendor relationships, trade shows, and internal operations.

This experience shapes how I work today: practical, organized, and grounded in what actually works in retail.

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FLOW (n.)

flō

The state between ambitious action and personal wellbeing — aligning work, life, and energy; choosing intention over urgency; and creating room to show up fully, both professionally and personally.

Natural Flow Co. helps founders and over-achievers do big things — without burning out.

  • “Working with Lindsay is truly inspiring. She brings a sense of purpose and professionalism to every interaction — communicating with clarity, empathy, and intention. Her insights go beyond the surface, helping connect the dots between strategy, people, and impact. Lindsay has a natural ability to create alignment and move things forward with both confidence and care. She embodies the values that our brand stands for — transparency, collaboration, and a deep commitment to creating positive change.”

    — Krista Iris

    Joni
    Retail Sales Manager

  • “Lindsay truly excels in process and organization, consistently giving 100% effort. She treats every brand as if it were her own and genuinely cares about her team, always striving for the best possible outcome. Lindsay's superpower is her ability to complete tasks and ensure the job gets done effectively.”

    — Amanda Kenny

    Hive Retail Solutions
    Founder

  • “From day one, Lindsay showed exceptional drive and willingness to go the extra mile to make her communication with retailers, and her staff, clear and actionable. We would meet monthly for strategy sessions and her preparation before made the meetings effective and her follow up after made them exceptional. Her ability to get measurable results and clearly communicate is what I remember most about our time together. Feedback from Lindsay in the field, and ensuring we navigated the inevitable challenges together, with the same goals and vision, led to tremendous success and sales increases for the brand. I’ll never forget when a top retailer had display space available, she got the display and then she used that example as a project for her team to execute at the whole chain. She’s a real go getter that gets it done! I’d work with her again in a heartbeat. Any team would be lucky to work with Lindsay.”

    — Scott Sulz

    CHFA
    Director, Business Development & Member Experience
    Former Director of Sales at ChocXo

  • “Lindsay is incredibly organized and has a true gift for event planning and logistics. She keeps operations, vendor coordination, and sales & marketing support running seamlessly — making even the most complex projects feel effortless.”

    — Amir Assadkhan

    Magic Scoop
    Co-Founder / Managing Director

  • "At SmartSweets, Lindsay played a pivotal role in elevating merchandising processes, streamlining in-store execution, and fostering meaningful, lasting store-level relationships. She built a strong reputation for merchandising excellence and gained deep knowledge of what’s possible at the store level. Whether it’s merchandising, project management, retail support, or beyond, Lindsay brings a rare mix of strategic oversight and hands-on expertise that makes her an invaluable partner."

    — Koreann Webster

    RoadMap CPG
    Co-Founder
    Former Director of Sales at SmartSweets

  • "Lindsay was an invaluable merchandising partner—strategic, thoughtful, and consistently focused on impact. Her leadership drove strong display execution and reliable compliance for Hippie Snacks.”

    — Coby Palidwar

    Left Coast Naturals
    National Sales Director

  • “I had the pleasure of working with Lindsay during her time at Hive as she was Blume’s Brand Partner Manager. She was always prompt in her responses and came to meetings prepared with thoughtful feedback and suggestions to help elevate and expand Blume’s success in the Vancouver market. Lindsay has great attention to detail — she even caught a listing discrepancy at one of our key retailers, which we were able to quickly correct. If you choose to work with her, you’ll be in great hands.”

    — Justin Osborne

    Blume
    VP of Sales