Finding My Flow

Woman sitting at a white desk, writing in a planner with a smile. There is a white mug, a green desk lamp, and plants on white shelves in the background.

Natural Flow Co. was born from a shift in how I wanted to work and live.

After two years back in the fast-paced startup world, I found myself balancing the demands of full-time work while raising twin boys. I cared deeply about the work — but I wasn’t taking care of myself or showing up at my best.

That realization led to something bigger. Across the CPG space, I kept seeing the same pattern: founders and small teams doing everything they could to keep things moving, stretched thin and carrying more than was sustainable.

Natural Flow Co. grew out of that awareness — offering fractional support and project-based solutions that fill critical gaps, support execution, and help teams stay focused without burning out.

Because your best work doesn’t happen when you’re running on empty.
It happens when you’re in your Natural Flow.

How I Work

My approach is hands-on and grounded in real-world experience. I work best with founders and small teams who are doing a lot with limited resources and need practical, reliable support.

I support wholesale operations, account management, program implementation, and project management — making sure everything is set up properly and nothing falls through the cracks.

I’m especially strong at:

  • Driving sales growth and developing key accounts

  • Coordinating projects that require planning, detail, and follow-through

  • Building tools and processes that support day to day execution

  • Identifying potential issues before they become problems

  • Organizing work flows so teams can clearly see progress toward goals

  • Supporting growth in a way that protects your team’s time and energy

Whether we’re working together on a short-term project or through ongoing fractional support, the goal is the same: to help your brand move forward with confidence — and a little more flow.

Get Started
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Career History

My career spans fashion retail and the natural CPG space, blending hands-on retail experience with a systems-focused, results driven mindset. Over the years, I’ve worked across merchandising, team leadership, and brand and account management — always focused on driving results, streamlining workflows, and supporting growth.

I began my CPG journey in the field with SmartSweets, eventually moving into a Key Account Manager role. After stepping back to start a family, I returned to the industry with Hive Naturals (now Hive Retail Solutions), supporting 30+ brands, leading field teams across Western Canada, and collaborating closely with brand partners, brokers, and distributors. It was there that I honed my strengths in optimizing workflows, building practical tools, improving team processes and supporting revenue growth.

Most recently, at Magic Scoop Nutrition, I supported their retail launch — managing key accounts and vendor relationships, coordinating trade shows, building internal processes, and partnering across operations, marketing, and retail execution.

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  • “Lindsay is incredibly organized and has a true gift for event planning and logistics. She keeps operations, vendor coordination, and sales & marketing support running seamlessly — making even the most complex projects feel effortless.”

    — Amir Assadkhan

    Magic Scoop
    Co-Founder / Managing Director

  • “Lindsay truly excels in process and organization, consistently giving 100% effort. She treats every brand as if it were her own and genuinely cares about her team, always striving for the best possible outcome. Lindsay's superpower is her ability to complete tasks and ensure the job gets done effectively.”

    — Amanda Kenny

    Hive Retail Solutions
    Founder

  • "At SmartSweets, Lindsay played a pivotal role in elevating merchandising processes, streamlining in-store execution, and fostering meaningful, lasting store-level relationships. She built a strong reputation for merchandising excellence and gained deep knowledge of what’s possible at the store level. Whether it’s merchandising, project management, retail support, or beyond, Lindsay brings a rare mix of strategic oversight and hands-on expertise that makes her an invaluable partner."

    — Koreann Webster

    RoadMap CPG
    Co-Founder
    Former Director of Sales at SmartSweets

  • “Working with Lindsay is truly inspiring. She brings a sense of purpose and professionalism to every interaction — communicating with clarity, empathy, and intention. Her insights go beyond the surface, helping connect the dots between strategy, people, and impact. Lindsay has a natural ability to create alignment and move things forward with both confidence and care. She embodies the values that our brand stands for — transparency, collaboration, and a deep commitment to creating positive change.”

    — Krista Iris

    Joni
    Retail Sales Manager

  • “From day one, Lindsay showed exceptional drive and willingness to go the extra mile to make her communication with retailers, and her staff, clear and actionable. We would meet monthly for strategy sessions and her preparation before made the meetings effective and her follow up after made them exceptional. Her ability to get measurable results and clearly communicate is what I remember most about our time together. Feedback from Lindsay in the field, and ensuring we navigated the inevitable challenges together, with the same goals and vision, led to tremendous success and sales increases for the brand. I’ll never forget when a top retailer had display space available, she got the display and then she used that example as a project for her team to execute at the whole chain. She’s a real go getter that gets it done! I’d work with her again in a heartbeat. Any team would be lucky to work with Lindsay.”

    — Scott Sulz

    CHFA
    Director, Business Development & Member Experience
    Former Director of Sales at ChocXo

  • “I had the pleasure of working with Lindsay during her time at Hive as she was Blume’s Brand Partner Manager. She was always prompt in her responses and came to meetings prepared with thoughtful feedback and suggestions to help elevate and expand Blume’s success in the Vancouver market. Lindsay has great attention to detail — she even caught a listing discrepancy at one of our key retailers, which we were able to quickly correct. If you choose to work with her, you’ll be in great hands.”

    — Justin Osborne

    Blume
    VP of Sales

  • "Lindsay was an invaluable merchandising partner—strategic, thoughtful, and consistently focused on impact. Her leadership drove strong display execution and reliable compliance for Hippie Snacks.”

    — Coby Palidwar

    Left Coast Naturals
    National Sales Director