Helping CPG Brands Find Their Flow
Flexible, Sustainable Support
Fractional + Project Based Solutions
Sales + Ops Support for the Seasons That Stretch You
I’ve been in your shoes — managing projects, vendors and accounts, building processes and tools behind the scenes, and reacting to everything that pops up along the way. Somehow, we always find a way through. But have you ever stopped to ask, is there a more sustainable way?
I created Natural Flow Co. to support brands, and the people behind them, with flexible Sales and Operations support. Whether you’re launching into wholesale for the first time, navigating a period of growth, or simply craving more structure behind the scenes, I flow in as your trusted, part-time partner.
All with the goal of keeping your team thriving and in flow.
Lindsay Borodenko
Founder
Support Services
Ongoing Flow
Part-Time Support That Keeps You Moving
- Sales Administration
- Account Management
- Operations Support
- All-In Fractional Flow
Pick your service. Set your weekly hours. Stay on track with a biweekly retainer.
Focused Flow
Project-Based Solutions to Boost Your Retail Game
- Metro Vancouver Retail Evaluation
- Retail Asset Coordination
- Demo Program Setup
- Field Rep Toolkit
No surprises. Just straightforward packages: 50% upfront, 50% on completion.
Discover what support service is right for you!
What People Are Saying
“Lindsay truly excels in process and organization, consistently giving 100% effort. She treats every brand as if it were her own and genuinely cares about her team, always striving for the best possible outcome. Lindsay's superpower is her ability to complete tasks and ensure the job gets done effectively.”
— Amanda Kenny
Hive Retail Solutions
Founder
"At SmartSweets, Lindsay played a pivotal role in elevating merchandising processes, streamlining in-store execution, and fostering meaningful, lasting store-level relationships. She built a strong reputation for merchandising excellence and gained deep knowledge of what’s possible at the store level. Whether it’s merchandising, project management, retail support, or beyond, Lindsay brings a rare mix of strategic oversight and hands-on expertise that makes her an invaluable partner."
— Koreann Webster
RoadMap CPG
Co-Founder
Former Director of Sales at SmartSweets
“Lindsay is incredibly organized and has a true gift for event planning and logistics. She keeps operations, vendor coordination, and sales & marketing support running seamlessly — making even the most complex projects feel effortless.”
— Amir Assadkhan
Magic Scoop
Co-Founder / Managing Director
“Working with Lindsay is truly inspiring. She brings a sense of purpose and professionalism to every interaction — communicating with clarity, empathy, and intention. Her insights go beyond the surface, helping connect the dots between strategy, people, and impact. Lindsay has a natural ability to create alignment and move things forward with both confidence and care. She embodies the values that our brand stands for — transparency, collaboration, and a deep commitment to creating positive change.”
— Krista Iris
Joni
Retail Sales Manager
“I had the pleasure of working with Lindsay during her time at Hive as she was Blume’s Brand Partner Manager. She was always prompt in her responses and came to meetings prepared with thoughtful feedback and suggestions to help elevate and expand Blume’s success in the Vancouver market. Lindsay has great attention to detail — she even caught a listing discrepancy at one of our key retailers, which we were able to quickly correct. If you choose to work with her, you’ll be in great hands.”
— Justin Osborne
Blume
VP of Sales
“From day one, Lindsay showed exceptional drive and willingness to go the extra mile to make her communication with retailers, and her staff, clear and actionable. We would meet monthly for strategy sessions and her preparation before made the meetings effective and her follow up after made them exceptional. Her ability to get measurable results and clearly communicate is what I remember most about our time together. Feedback from Lindsay in the field, and ensuring we navigated the inevitable challenges together, with the same goals and vision, led to tremendous success and sales increases for the brand. I’ll never forget when a top retailer had display space available, she got the display and then she used that example as a project for her team to execute at the whole chain. She’s a real go getter that gets it done! I’d work with her again in a heartbeat. Any team would be lucky to work with Lindsay.”
— Scott Sulz
CHFA
Director, Business Development & Member Experience
Former Director of Sales at ChocXo