Fractional Wholesale Support

For Natural Food, Beverage + Wellness Brands

Launch and grow with clarity, structure, and execution support

For Canadian CPG founders building in retail, whether launching or scaling.

Get the right level of support for your stage so you can build stronger retail foundations, execute consistently in-store, and grow distribution with confidence.

How It Works

A simple framework with flexible entry points based on your stage of growth.

Evaluate

For founders preparing to enter wholesale or in the early stages of distribution.

Gain clarity on your retail readiness, gaps, and next steps.

Build

For founders looking to bring structure and visibility to their operations.

Access templates and tools to stay organized and track performance.

Flow

For founders & small teams ready for embedded fractional support.

Advisory, field partnership, and account management + sell-in support.

Brands We’ve Supported

Have a project in mind? Reach out and let’s chat about your goals.

From retail display coordination to demo programs, trade show planning, and more — We support the projects that help your brand grow.

  • "If you are a CPG founder looking for insights and support to build the right sales strategy, working with Lindsay is a no-brainer… She brought tremendous value to our business… Every piece of advice helped us avoid costly mistakes and likely saved months of learning… What stood out most is how invested she is in the success of the brands she supports… I highly recommend Lindsay — one of the best investments you can make for your business."

    Arielle Nishimirwe
    ejó
    Founder

  • “Working with Lindsay has been a game changer for us… She brought clarity, structure, and a calm voice through it all. She’s incredibly organized and focused on practical processes that actually make the path forward clearer. More than that, she genuinely cares... I honestly can’t recommend her enough.”   

    Milton Tonial
    Not Bad Snacks
    Co-Founder

  • “Working with Lindsay is truly inspiring. She brings a sense of purpose and professionalism to every interaction — communicating with clarity, empathy, and intention. Her insights go beyond the surface, helping connect the dots between strategy, people, and impact.

    Lindsay has a natural ability to create alignment and move things forward with both confidence and care. She embodies the values that our brand stands for — transparency, collaboration, and a deep commitment to creating positive change.”

    Krista Iris
    Joni
    Retail Sales Manager

  • “Lindsay truly excels in process and organization, consistently giving 100% effort. She treats every brand as if it were her own and genuinely cares about her team, always striving for the best possible outcome. Lindsay's superpower is her ability to complete tasks and ensure the job gets done effectively.”

    Amanda Kenny
    Hive Retail Solutions
    Founder

  • “From day one, Lindsay showed exceptional drive and willingness to go the extra mile to make her communication with retailers, and her staff, clear and actionable. We would meet monthly for strategy sessions and her preparation before made the meetings effective and her follow up after made them exceptional.

    Her ability to get measurable results and clearly communicate is what I remember most about our time together. Feedback from Lindsay in the field, and ensuring we navigated the inevitable challenges together, with the same goals and vision, led to tremendous success and sales increases for the brand.

    I’ll never forget when a top retailer had display space available, she got the display and then she used that example as a project for her team to execute at the whole chain. She’s a real go getter that gets it done! I’d work with her again in a heartbeat. Any team would be lucky to work with Lindsay.”

    Scott Sulz
    CHFA
    Director, Business Development & Member Experience
    Former Director of Sales at ChocXo

  • “Lindsay is incredibly organized and has a true gift for event planning and logistics. She keeps operations, vendor coordination, and sales & marketing support running seamlessly — making even the most complex projects feel effortless.”

    Amir Assadkhan
    Magic Scoop
    Co-Founder / Managing Director

  • "At SmartSweets, Lindsay played a pivotal role in elevating merchandising processes, streamlining in-store execution, and fostering meaningful, lasting store-level relationships. She built a strong reputation for merchandising excellence and gained deep knowledge of what’s possible at the store level. Whether it’s merchandising, project management, retail support, or beyond, Lindsay brings a rare mix of strategic oversight and hands-on expertise that makes her an invaluable partner."

    Koreann Webster
    RoadMap CPG
    Co-Founder
    Former Director of Sales at SmartSweets

  • "Lindsay was an invaluable merchandising partner—strategic, thoughtful, and consistently focused on impact. Her leadership drove strong display execution and reliable compliance for Hippie Snacks.”

    Coby Palidwar
    Left Coast Naturals
    National Sales Director

  • “I had the pleasure of working with Lindsay during her time at Hive as she was Blume’s Brand Partner Manager. She was always prompt in her responses and came to meetings prepared with thoughtful feedback and suggestions to help elevate and expand Blume’s success in the Vancouver market. Lindsay has great attention to detail — she even caught a listing discrepancy at one of our key retailers, which we were able to quickly correct. If you choose to work with her, you’ll be in great hands.”

    Justin Osborne
    Blume
    VP of Sales