THE
WHOLE
RETAIL
PICTURE

Connect the dots
between your retail
strategy and the shelf.

Retail advisory and practical support for
CPG food, beverage, and wellness brands.

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Retail has a lot of moving parts:

Your plan, your partners, your team, your data. I look at the whole picture, spot what's off, and build a plan that fits your brand.

START HERE:

ADVISORY SUPPORT

Launching, expanding, or already in the B.C. market? I start by understanding your business, then build the plan to move it forward.

Get clear on where you are, what needs attention, and what to do next.

You’ll leave with a clear plan and starter templates to help put it into action.

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Looking for something more specific?

From ongoing advisory and merchandising partner oversight to custom support and focused projects like Road Days, onboarding, retail assets, and vendor coordination, I help brands manage the moving pieces that keep retail running smoothly.

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Built from real
retail experience.

I’ve been in stores, led field teams, and supported growing brands across Canada.

I bring a systems-thinking approach to retail, seeing how the pieces fit together, identifying opportunities to improve, and turning the bigger picture into clear, practical next steps.

A woman in a beige blazer giving a presentation to a group of people in a conference room. She is gesturing with her hands and standing near a large screen displaying a slide titled 'In-Store Opportunities' with bullet points and a graphic of a retail shelf. Several attendees are seated at a long table, listening, with notebooks, pens, and drinks in front of them.
A woman in a beige blazer giving a presentation to a group of people in a conference room. She is gesturing with her hands and standing near a large screen displaying a slide titled 'In-Store Opportunities' with bullet points and a graphic of a retail shelf. Several attendees are seated at a long table, listening, with notebooks, pens, and drinks in front of them.
GET TO KNOW ME →

BC Food & Beverage Peer Group: Sharing retail execution insights with BCFB members.

Who I’ve Supported

Graphic design with black background and bold, white, stylized text reading 'NXT BLD'.
Waffle House logo with red cursive text spelling 'Waffle'.
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  • “Working with Lindsay has been a game changer for us… She brought clarity, structure, and a calm voice through it all. She’s incredibly organized and focused on practical processes that actually make the path forward clearer. More than that, she genuinely cares... I honestly can’t recommend her enough.”   

    Milton Tonial
    Not Bad Snacks
    Co-Founder

  • "If you are a CPG founder looking for insights and support to build the right sales strategy, working with Lindsay is a no-brainer… She brought tremendous value to our business… Every piece of advice helped us avoid costly mistakes and likely saved months of learning… What stood out most is how invested she is in the success of the brands she supports… I highly recommend Lindsay — one of the best investments you can make for your business."

    Arielle Nishimirwe
    ejó
    Founder

  • "Lindsay is onto something special with how she is supporting brands. She really get’s it - and understands that at early growth stages, flexibility is key. The notable service recently is her program to support hiring and training of field sales support to ensure they’re set up for success. Takes the load off the founders and helps their new hires hit the ground running."

    Koreann Webster
    RoadMap CPG
    Co-Founder

  • "I first worked with Lindsay at SmartSweets, where she was already a total rockstar. Now that she’s branched out on her own with Natural Flow Co. she’s absolutely killing it. As our field consultant, she nutures strong relationships in-store to ensure Dabble is always well represented and secures the best possible placement. Beyond the day-to-day, she goes above and beyond with insightful case studies, helping us understand what’s working (and what’s not) to keep improving our strategy. Lindsay has a rare ability to combine relationship-building with sharp, data-driven thinking. I’d highly recommend her to any emerging or growing CPG brand looking to level up their retail presence."

    Amber McAvoy
    Eat Dabble Foods
    VP Operations